Because clean beauty should actually be clean.
What You Put On Your Body Matters
We know you read ingredient lists. You’re not just looking for what’s in the jar, you’re watching for what’s not.
That’s why every formula we create, from our Clay Whipped Shampoos to our tea-infused conditioners to SSKINN body creams, is made with the fewest, most effective plant-based ingredients possible.
Not because we’re cutting corners, but because we’re cutting clutter.
Why We Keep Our Ingredient Lists Short
Most commercial products include:
• Parabens (preservatives linked to hormone disruption)
• Phthalates (often hidden in fragrance)
• Petroleum-derived fillers that offer no benefits to your skin or hair
• Sulfates and harsh surfactants that dry and irritate the scalp
• Silicones that coat the hair instead of treating it
We skip all that.
Instead, we use ingredients like:
• Tea extracts for antioxidants and scalp balance
• Mineral-rich clays for natural detoxing
• Aloe vera and coconut water for hydration
• Unrefined oils and plant butters for nourishment
Every ingredient is chosen because it works—not just to bulk up a label.
The Benefits of Fewer, Whole Ingredients
A shorter ingredient list means:
• 🌱 Less risk of irritation for sensitive skin and scalps
• 💧 Better absorption. Nothing blocking the benefits
• ⚖️ Balanced formulations that work in harmony with your natural pH
• 🧴 Transparency you can trust. No mystery chemicals or industry “fragrance blends”
You won’t need a dictionary to understand our labels. Just a mirror to see the difference.
How Our Collections Reflect This Philosophy
🧖🏽♀️ Clay Whipped Shampoos
• Made with just a handful of ingredients: French Green Clay, Rhassoul, or Cambrian Blue Clay paired with tea, aloe, and clean surfactants.
• No sulfates, no synthetic fragrance, no parabens, ever.
🌿 Tea-Infused Conditioners
• Powered by Butterfly Pea, Hibiscus, and Matcha Green Tea
• Deep moisture from plant oils and glycerin, not from silicone coatings
🧴 SSKINN Body Creams
• Crafted with aloe, oatmeal, and shea butter
• Lightly scented with essential oils or delicate, clean aroma blends
💦 Hydration Mists
• Infused with teas, aloe, and coconut water to calm, hydrate, and refresh, no alcohol, no harsh preservatives
What Clean Beauty Means to Us
“Clean” isn’t just a marketing term. It’s a promise.
We formulate every product with intention. Every ingredient earns its place. No unnecessary thickeners, artificial colors, or fluff. We believe in formulas that nourish, not just perform.
Clean beauty doesn’t have to be complicated. In fact, the best routines usually aren’t.
By keeping our formulas simple and powerful, we help you get real results without compromising your health or your values.
✨ Want to experience the power of fewer, better ingredients?
Explore our full collection:
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