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everyday essentials, ELEVATED.

welcome to the ultimate daily luxury: our exclusive range of everyday essentials crafted with the cleanest ingredients for the true connoisseurs of self-care. specializing in care for curly hair, traditional locs, microlocs, sisterlocs and the BOUGIEST skin. Find your perfect cleansing, clarifying and conditioning, smoothing, sealing, soft routine here.

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which collection is best for your tangles?

We offer superior loc care with several clarifying, cleansing and conditioning shampoos made with exotic clays from around the world. Vitamin packed flower teas infused with our creamy scratch made condtioner is the perfect replenishment after a thorough cleansing.

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all natural    zero dyes or colorants    zero parabans    zero sulfates    crafted for traditional locs, sisterlocs, microlocs and loose curls

CURLY, COILY, KINKY LOOSE HAIR

We don't measure hair by a number here. All strands need a thorough clay cleansing. However the effectiveness of the mud should be determined. We recommend soft to medium textured clays to gently scrub the scalp and cleanse fragile strands.

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TRADITIONAL/2-STRAND LOCS

Traditional and 2-Strand locs have a tendency to be dense causing product buildup, pollution from the environment and grime to buildup within the loc. Keeping your locs clarified properly keeps them smelling fresh and growing stronger. Find your perfect collection.

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SISTERLOCS

Sisterlocs are the thinnest loc installation, therefore the most perceptible to damage. Keeping them cleansed from the elements, while nourishing the locs with vitamins, minerals and antioxidants it needs ensures years of strong growth and retention. See your recommendations below

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MICROLOCS

Microlocs are not as thin as sisterlocs but not as thick as traditional locs. They are sometimes braided instead of interlocked. Those tiny braids can build up grime and weaken them to breakage. Gentle but clarifying exfoliating is needed. Find your collection to keep them strong.

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cleansing + clarifying + conditioning